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Richard Wagner : self-promotion and the making of a brand /
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. |
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| Descripción Física: | 1 online resource (xii, 222 pages) : illustrations, music |
| Bibliografía: | Includes bibliographical references (pages 208-218) and index. |
| ISBN: | 9780511677243 0511677243 0511681739 9780511681738 0521519969 9780521519960 9780511676321 0511676328 9781107404397 1107404398 1107207266 9781107207264 1282536168 9781282536166 9786612536168 6612536160 0511678509 9780511678509 0511683715 9780511683718 0511679750 9780511679759 |