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Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice /
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Grouter,
©2004.
|
| Colección: | Mouton reader.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Public relations and communication management in Europe : |b a nation-by-nation introduction to public relations theory and practice / |c edited by Betteke van Ruler, Dejan Verčič. |
| 260 | |a Berlin ; |a New York : |b Mouton de Grouter, |c ©2004. | ||
| 300 | |a 1 online resource (xiii, 502 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Mouton Reader | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia. | |
| 520 | |a The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public relations |v Cross-cultural studies. | |
| 650 | 0 | |a Public relations |z Europe. | |
| 650 | 6 | |a Relations publiques |v Études transculturelles. | |
| 650 | 6 | |a Relations publiques |z Europe. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 651 | 7 | |a Europe |2 fast | |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Ruler, Betteke van, |d 1948- | |
| 700 | 1 | |a Verčič, Dejan. | |
| 776 | 0 | 8 | |i Print version: |t Public relations and communication management in Europe. |d Berlin ; New York : Mouton de Grouter, ©2004 |w (DLC) 2004045794 |
| 830 | 0 | |a Mouton reader. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=210939 |z Texto completo |
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| 994 | |a 92 |b IZTAP | ||