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|a Globalization and the future of German :
|b with a select bibliography /
|c edited by Andreas Gardt, Bernd Hüppauf.
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|a Berlin ;
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|a Preface; Introduction; Globalization -- Threats and Opportunities; Globalization and Language; The Past, Present, and Future of World English; English as Threat or Resourcein Continental Europe; Global English -- a New Lingua Franca or a NewImperial Culture?; English Rules the World.What Will Become of German?; Language Policies in East and West.National Language Policies as a Response to the Pressures of Globalization; The Impact of English on the Vocabulary and Grammatical Structure of German; German as an Endangered Language?
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|a Does "Denglish" Dedifferentiate Our Perceptions of Nature? The View of a Nature Lover and Language "Fighter"Internationalizing Science and Technology; German as an International Language of the Sciences -- Recent Past and Present; The Future of German and Other Non-English Languages of Academic Communication; Language and Identity; The German Language and the Linguistic Diversity of Europe; Language and National Identity; Yiddish and German: An On-Again, Off-Again Relationship -- and Some of the More Important Factors Determining the Future of Yiddish
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|a The Past and Future of the Pennsylvania German Language: Many Ways of Speaking German Many Ways of Being American; German in the USA; Language Policies of the Goethe-Institut; The Kulturpolitik of German-Speaking Countries in the USA; Self-inflicted Wounds?Why German Enrollments are Dropping; Meeting the Challenge:The Future of German Study in the United States; German in Wisconsin: Language Change and Loss; Language and the Creative Mind; The Seductive Aesthetics of Globalization:Semiotic Implications of Anglicisms in German; Critically "Kanak":A Reimagination of German Culture
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|a Globalization: A Look at the Positive SideSelect Bibliography; List of Contributors
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|a Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intell.
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|t Globalization and the future of German.
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