The Employer Brand : Keeping Faith with the Deal.

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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosethorn, Helen
Otros Autores: Group, Members of Bernard Hodes
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2009.
Temas:
Employee retention.
Human capital > Management.
Corporate culture.
Organizational behavior.
Personnel management.
Organizational Culture
Personnel Management
Personnel > Rétention.
Culture organisationnelle.
Comportement organisationnel.
Personnel > Direction.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
BUSINESS & ECONOMICS > Workplace Culture.
Corporate culture
Employee retention
Human capital > Management
Organizational behavior
Personnel management
Acceso en línea:Texto completo
Descripción
Sumario:Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.
Descripción Física:1 online resource (248 pages)
ISBN:9780566091506
056609150X
1282242865
9781282242869

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