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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neves, Marcos Fava
Otros Autores: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2010.
Temas:
Acceso en línea:Texto completo