Capitalizing on the curse : the business of menstruation /

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Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kissling, Elizabeth Arveda
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boulder, Colo. : Lynne Rienner Publishers, 2006.
Temas:
Menstruation > Economic aspects > United States.
Menstruation > Social aspects > United States.
Sanitary supply industry > United States > History.
Sanitary napkins > United States > History.
Tampons > United States > History.
Menstruation.
Attitude (Psychology)
Marketing.
Menstruation
Attitude
Health Care Sector
Marketing
Menstruation > Aspect économique > États-Unis.
Menstruation > Aspect social > États-Unis.
Produits d'hygiène > Industrie > États-Unis > Histoire.
Serviettes hygiéniques > États-Unis > Histoire.
Tampons hygiéniques > États-Unis > Histoire.
Attitude (Psychologie)
marketing.
MEDICAL > Reproductive Medicine & Technology.
Menstruation > Social aspects
Sanitary napkins
Sanitary supply industry
Tampons
Menstruatie.
Sociale aspecten.
Economische aspecten.
Toiletartikelen.
Menstruation > Vermarktung > USA.
Vermarktung > Menstruation > USA.
Menstruation > marknadsföring.
Menstruation > ekonomiska aspekter > Förenta staterna.
Menstruation > sociala aspekter > Förenta staterna.
United States
Verenigde Staten.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction : from rags to riches
  • 2. Marketing menstruation
  • 3. Blood on-screen
  • 4. Pills, profits, PMS, and PMDD
  • 5. Manipulating menstruation for fun and profit
  • 6. Tampon safety debates and product alternatives
  • 7. The menstrual counterculture
  • 8. Conclusion : how to break a curse.

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