Capitalizing on the curse : the business of menstruation /

Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kissling, Elizabeth Arveda
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boulder, Colo. : Lynne Rienner Publishers, 2006.
Temas:
Menstruation > Economic aspects > United States.
Menstruation > Social aspects > United States.
Sanitary supply industry > United States > History.
Sanitary napkins > United States > History.
Tampons > United States > History.
Menstruation.
Attitude (Psychology)
Marketing.
Menstruation
Attitude
Health Care Sector
Marketing
Menstruation > Aspect économique > États-Unis.
Menstruation > Aspect social > États-Unis.
Produits d'hygiène > Industrie > États-Unis > Histoire.
Serviettes hygiéniques > États-Unis > Histoire.
Tampons hygiéniques > États-Unis > Histoire.
Attitude (Psychologie)
marketing.
MEDICAL > Reproductive Medicine & Technology.
Menstruation > Social aspects
Sanitary napkins
Sanitary supply industry
Tampons
Menstruatie.
Sociale aspecten.
Economische aspecten.
Toiletartikelen.
Menstruation > Vermarktung > USA.
Vermarktung > Menstruation > USA.
Menstruation > marknadsföring.
Menstruation > ekonomiska aspekter > Förenta staterna.
Menstruation > sociala aspekter > Förenta staterna.
United States
Verenigde Staten.
History
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