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Capitalizing on the curse : the business of menstruation /
Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boulder, Colo. :
Lynne Rienner Publishers,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kissling, Elizabeth Arveda. | |
| 245 | 1 | 0 | |a Capitalizing on the curse : |b the business of menstruation / |c Elizabeth Arveda Kissling. |
| 260 | |a Boulder, Colo. : |b Lynne Rienner Publishers, |c 2006. | ||
| 300 | |a 1 online resource (ix, 155 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 127-143) and index. | ||
| 505 | 0 | |a 1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Menstruation |x Economic aspects |z United States. | |
| 650 | 0 | |a Menstruation |x Social aspects |z United States. | |
| 650 | 0 | |a Sanitary supply industry |z United States |x History. | |
| 650 | 0 | |a Sanitary napkins |z United States |x History. | |
| 650 | 0 | |a Tampons |z United States |x History. | |
| 650 | 0 | |a Menstruation. | |
| 650 | 0 | |a Attitude (Psychology) | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 2 | |a Menstruation |
| 650 | 2 | 2 | |a Attitude |
| 650 | 2 | 2 | |a Health Care Sector |
| 650 | 2 | 2 | |a Marketing |
| 650 | 6 | |a Menstruation |x Aspect économique |z États-Unis. | |
| 650 | 6 | |a Menstruation |x Aspect social |z États-Unis. | |
| 650 | 6 | |a Produits d'hygiène |x Industrie |z États-Unis |x Histoire. | |
| 650 | 6 | |a Serviettes hygiéniques |z États-Unis |x Histoire. | |
| 650 | 6 | |a Tampons hygiéniques |z États-Unis |x Histoire. | |
| 650 | 6 | |a Menstruation. | |
| 650 | 6 | |a Attitude (Psychologie) | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a MEDICAL |x Reproductive Medicine & Technology. |2 bisacsh | |
| 650 | 7 | |a Menstruation |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Attitude (Psychology) |2 fast | |
| 650 | 7 | |a Menstruation |x Social aspects |2 fast | |
| 650 | 7 | |a Sanitary napkins |2 fast | |
| 650 | 7 | |a Sanitary supply industry |2 fast | |
| 650 | 7 | |a Tampons |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 1 | 7 | |a Menstruatie. |2 gtt |
| 650 | 1 | 7 | |a Sociale aspecten. |2 gtt |
| 650 | 1 | 7 | |a Economische aspecten. |2 gtt |
| 650 | 1 | 7 | |a Toiletartikelen. |2 gtt |
| 651 | 7 | |a Verenigde Staten. |2 gtt | |
| 650 | 7 | |a Menstruation |x Vermarktung |z USA. |2 idsbb | |
| 650 | 7 | |a Vermarktung |x Menstruation |z USA. |2 idsbb | |
| 650 | 7 | |a Menstruation |x marknadsföring. |2 sao | |
| 650 | 7 | |a Menstruation |x ekonomiska aspekter |z Förenta staterna. |2 sao | |
| 650 | 7 | |a Menstruation |x sociala aspekter |z Förenta staterna. |2 sao | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kissling, Elizabeth Arveda. |t Capitalizing on the curse. |d Boulder, Colo. : Lynne Rienner Publishers, 2006 |w (DLC) 2005030836 |w (OCoLC)62161220 |
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