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Capitalizing on the curse : the business of menstruation /
Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boulder, Colo. :
Lynne Rienner Publishers,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation |
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| Descripción Física: | 1 online resource (ix, 155 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 127-143) and index. |
| ISBN: | 9781588269225 1588269221 |