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Advances in doctoral research in management. Volume 2 /

This book deals with the intellectual foundation of the sociopolitical, economic and legal systems of developing countries, using a methodological approach. It calls for not only the need to search for a country's cultural identity, but also a need to analyze the prevalent concepts important to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moutinho, Luiz, Huarng, Kun-huang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : World Scientific Pub. Co., 2008.
Colección:Advances in Doctoral Research in Management.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: Knowledge transfer : a review to explore conceptual foundations and research agenda / Sajjad M. Jasimuddin
  • Negotiating incommensurability in marketing theory / Mark Tadajewski / Jaqueline Pels / Michael Saren
  • Explaining ecological product purchase using consumers' psychographic characteristics / Elena Fraj / Teresa Montaner / Eva Martinez
  • Extensions of logistic growth model for the forecasting of product life cycle segments / Mladen Sokele / Vlasta Hudek
  • Defensive strategies and consumers' bounded rationality : an artificial market simulation / Ulrike Schuster / Josef A. Mazanec / Jurgen Wockl
  • user evaluation of Web recommender systems / Ulrike Bauernfeind
  • determinants of relationship marketing : an application to thermal spas / Joaquim Antunes
  • Supermarket site assessment and the importance of spatial analysis data / Armando B. Mendes / Margarida G.M.S. Cardoso / Rui Carvalho Oliveira
  • framework for corporate crisis management : applications to SMEs in Australia / M. Aba-Bulgu / Sardar M.N. Islam
  • Option games, asymmetric information and merger announcement returns / Hongbo Pan / Xinping Xia
  • Analysis data using GLM models / G.D. Hutcheson.