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EBSCO_ocn593309698 |
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100402s2009 ii ob 001 0 eng d |
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|a 636969190
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|a 9788132104346
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|a UAMI
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|a Nayar, Pramod K.
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|a Packaging life :
|b cultures of the everyday /
|c Pramod K. Nayar.
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|a New Delhi ;
|a Thousand Oaks, Calif. :
|b Sage,
|c ©2009.
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|a 1 online resource (xxv, 218 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a Includes bibliographical references (pages 196-216) and index.
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|a Cover; Contents; Preface; Acknowledgements; Introduction; 1 -- Life, the Low-calorie Edition: Cultures of Health; 2 -- Life, the Deluxe Edition: Cultures of Comfort; 3 -- Life, the Bubble-wrapped Edition: Cultures of Risk; 4 -- Life, the High-speed Edition: Cultures of Mobility; Conclusion: Unpacking; Bibliography; Index; About the Author.
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|a Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life--health, comfort, risk and mobility--as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media. The author explores how notions of 'good' health, 'cosmopolitan' identities, and 'luxurious' lifestyles are constructed, arguing that such constructions, or what this book calls 'packaging', encourage us to buy particular commodities, adopt certain lifestyle.
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|a Print version record.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Well-being
|x Social aspects.
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|a Social marketing.
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650 |
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|a Mobile communication systems
|x Social aspects.
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650 |
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|a Transportation
|x Social aspects.
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|a Cosmopolitanism.
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|a Culture.
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|a Bien-être
|x Aspect social.
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650 |
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|a Marketing social.
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|a Radiocommunications mobiles
|x Aspect social.
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650 |
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|a Transport
|x Aspect social.
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650 |
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|a Cosmopolitisme.
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650 |
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|a SOCIAL SCIENCE
|x Anthropology
|x Cultural.
|2 bisacsh
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650 |
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|a POLITICAL SCIENCE
|x Public Policy
|x Cultural Policy.
|2 bisacsh
|
650 |
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|a SOCIAL SCIENCE
|x Popular Culture.
|2 bisacsh
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650 |
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|a Cosmopolitanism
|2 fast
|
650 |
|
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|a Culture
|2 fast
|
650 |
|
7 |
|a Social marketing
|2 fast
|
650 |
|
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|a Transportation
|x Social aspects
|2 fast
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776 |
0 |
8 |
|i Print version:
|a Nayar, Pramod K.
|t Packaging life.
|d New Delhi ; Thousand Oaks, Calif. : Sage, ©2009
|z 9788132102403
|w (DLC) 2009034893
|w (OCoLC)435917841
|
856 |
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|z Texto completo
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