Packaging life : cultures of the everyday /

Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life--health, comfort, risk and mobility--as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nayar, Pramod K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Sage, ©2009.
Temas:
Well-being > Social aspects.
Social marketing.
Mobile communication systems > Social aspects.
Transportation > Social aspects.
Cosmopolitanism.
Culture.
Bien-être > Aspect social.
Marketing social.
Radiocommunications mobiles > Aspect social.
Transport > Aspect social.
Cosmopolitisme.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Cosmopolitanism
Culture
Social marketing
Transportation > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life--health, comfort, risk and mobility--as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media. The author explores how notions of 'good' health, 'cosmopolitan' identities, and 'luxurious' lifestyles are constructed, arguing that such constructions, or what this book calls 'packaging', encourage us to buy particular commodities, adopt certain lifestyle.
Descripción Física:1 online resource (xxv, 218 pages)
Bibliografía:Includes bibliographical references (pages 196-216) and index.
ISBN:9788132104346
813210434X
9788132108184
8132108183

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