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Branding demystified : plans to payoffs /
The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Why brands?
- What is a brand?
- Brand transformation
- Brand vision : concepts and creation
- Pushing the brand to higher orbits
- Pressing hot buttons in consumer value space
- Internal and external leveraging of brand assets
- Decoding branding strategy
- Shifting brand gears to stay connected
- Power branding : unequal among equals.