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Bite-sized marketing : realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dowd, Nancy, |d 1956- | |
| 245 | 1 | 0 | |a Bite-sized marketing : |b realistic solutions for the overworked librarian / |c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
| 260 | |a Chicago : |b American Library Association, |c 2010. | ||
| 300 | |a 1 online resource (xi, 140 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 505 | 0 | |a Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. | |
| 520 | |a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Bibliothek |2 gnd | |
| 650 | 1 | 7 | |a Bibliotheken. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 700 | 1 | |a Evangeliste, Mary. | |
| 700 | 1 | |a Silberman, Jonathan, |d 1982- | |
| 776 | 0 | 8 | |i Print version: |a Dowd, Nancy, 1956- |t Bite-sized marketing. |d Chicago : American Library Association, 2010 |z 9780838910009 |w (DLC) 2009016829 |w (OCoLC)320696543 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308778 |z Texto completo |
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