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|a Dushinski, Kim,
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|a The mobile marketing handbook :
|b a step-by-step guide to creating dynamic mobile marketing campaigns /
|c Kim Dushinski ; foreword by Laura Marriott.
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260 |
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|a Medford, N.J. :
|b CyberAge Books/Information Today,
|c ©2009.
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|a The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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|a Print version record.
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|a English.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Telemarketing.
|
650 |
|
0 |
|a Cell phones.
|
650 |
|
6 |
|a Télémarketing.
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650 |
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7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Telemarketing.
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650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Multilevel.
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|
650 |
|
7 |
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|x Mail Order.
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|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Direct.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x E-Commerce
|x Internet Marketing.
|2 bisacsh
|
650 |
|
7 |
|a Cell phones.
|2 fast
|0 (OCoLC)fst01735605
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650 |
|
7 |
|a Telemarketing.
|2 fast
|0 (OCoLC)fst01146200
|
650 |
|
7 |
|a Commerce.
|2 hilcc
|
650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
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650 |
|
7 |
|a Business & Economics.
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|
700 |
1 |
|
|a Marriott, Laura.
|
776 |
0 |
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|i Print version:
|a Dushinski, Kim, 1966-
|t Mobile marketing handbook.
|d Medford, N.J. : CyberAge Books/Information Today, ©2009
|z 9780910965828
|w (DLC) 2008045231
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