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Visual identities /
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct way...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Francés |
| Publicado: |
London ; New York :
Continuum,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: from design to 'bricolage'
- Waterman and its doubles
- IBM and Apple's logo-centrism
- Michel Bras: telling how tastes talk
- Chanel changing: the total look
- Epicurean habitats
- Opinel: intelligence at knifepoint.