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Visual identities /
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct way...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Francés |
| Publicado: |
London ; New York :
Continuum,
2000.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Floch, Jean-Marie, |d 1947- | |
| 240 | 1 | 0 | |a Identités visuelles. |l English |
| 245 | 1 | 0 | |a Visual identities / |c Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul. |
| 260 | |a London ; |a New York : |b Continuum, |c 2000. | ||
| 300 | |a 1 online resource (vii, 179 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 172-174) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Introduction: from design to 'bricolage' -- Waterman and its doubles -- IBM and Apple's logo-centrism -- Michel Bras: telling how tastes talk -- Chanel changing: the total look -- Epicurean habitats -- Opinel: intelligence at knifepoint. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Semiotics. | |
| 650 | 0 | |a Visual communication. | |
| 650 | 6 | |a Communication visuelle. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a Semiotics. |2 fast |0 (OCoLC)fst01112351 | |
| 650 | 7 | |a Visual communication. |2 fast |0 (OCoLC)fst01167997 | |
| 655 | 0 | |a Computer network resources. | |
| 655 | 4 | |a Computer network resources. | |
| 776 | 0 | 8 | |i Print version: |a Floch, Jean-Marie, 1947- |s Identités visuelles. English. |t Visual identities. |d London ; New York : Continuum, 2000 |w (DLC) 00022692 |
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