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A short course in international marketing blunders : mistakes made by companies that should have known better /
A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Petaluma, CA :
World Trade Press,
Ã2009.
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| Edición: | 3rd ed. |
| Colección: | Short course in international trade series.
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| Temas: | |
| Acceso en línea: | Texto completo |