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A short course in international marketing blunders : mistakes made by companies that should have known better /
A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Petaluma, CA :
World Trade Press,
Ã2009.
|
| Edición: | 3rd ed. |
| Colección: | Short course in international trade series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a White, Michael, |d 1951- | |
| 245 | 1 | 2 | |a A short course in international marketing blunders : |b mistakes made by companies that should have known better / |c Michael White. |
| 246 | 3 | 0 | |a International marketing blunders |
| 246 | 3 | 0 | |a Mistakes made by companies that should have known better |
| 250 | |a 3rd ed. | ||
| 260 | |a Petaluma, CA : |b World Trade Press, |c Ã2009. | ||
| 300 | |a 1 online resource (ix, 177 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a The short course in international trade series | |
| 504 | |a Includes bibliographical references (pages 181-182). | ||
| 504 | |a Includes web resources. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources | |
| 520 | |a A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Business failures. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a Business failures |2 fast | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 655 | 0 | |a Computer network resources. | |
| 655 | 4 | |a Computer network resources. | |
| 776 | |z 1-60780-008-X | ||
| 830 | 0 | |a Short course in international trade series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438231 |z Texto completo |
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