A short course in international marketing blunders : mistakes made by companies that should have known better /

A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: White, Michael, 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Petaluma, CA : World Trade Press, Ã2009.
Edición:3rd ed.
Colección:Short course in international trade series.
Temas:
Business failures.
Export marketing.
International business enterprises > Management.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
Business failures
Export marketing
International business enterprises > Management
Computer network resources.
Acceso en línea:Texto completo
Descripción
Sumario:A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.
Descripción Física:1 online resource (ix, 177 pages).
Bibliografía:Includes bibliographical references (pages 181-182).
Includes web resources.
ISBN:9781607800804
1607800802
1282184717
9781282184718
9786612184710
661218471X

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