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|a Meyer, Philip.
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1 |
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|a The vanishing newspaper :
|b saving journalism in the information age /
|c Philip Meyer.
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260 |
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|a Columbia :
|b University of Missouri Press,
|c ©2004.
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|a 1 online resource (269 pages) :
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|a Includes bibliographical references and index.
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|a The influence model -- How newspapers make money -- How advertisers make decisions -- Credibility and influence -- Accuracy in reporting -- Readability -- Do editors matter? -- The last line of defense -- Capacity measures -- How newspapers were captured by Wall Street -- Saving journalism -- What we can do.
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|a Print version record.
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|f Restrictions unspecified
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|a Electronic reproduction.
|b [S.l.] :
|c HathiTrust Digital Library,
|d 2010.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
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|a "In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--Jacket.
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|a English.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Journalism
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|a Computer network resources.
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776 |
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|i Print version:
|a Meyer, Philip.
|t Vanishing newspaper.
|d Columbia : University of Missouri Press, ©2004
|w (DLC) 2004016121
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