Statistical modeling for management /

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hutcheson, Graeme D. (Autor), Moutinho, Luiz (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE, 2008.
Colección:Online access: SAGE SAGE Research Methods Core.
Temas:
Marketing > Mathematical models.
Marketing > Statistical methods.
Marketing > Modèles mathématiques.
Marketing > Méthodes statistiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Mathematical models
Marketing > Statistical methods
Computer network resources.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: 1. Measurement Scales
  • 2. Modeling Continuous Data
  • 3. Modeling Dichotomous Data
  • 4. Modeling Ordered Data
  • 5. Modeling Unordered Data
  • 6. Neural Networks
  • 7. Approximate Algorithms for Management Problems
  • 8. Other Statistical, Mathematical and Co-pattern Modeling Techniques.

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