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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hutcheson, Graeme D. (Autor), Moutinho, Luiz (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE, 2008.
Colección:Online access: SAGE SAGE Research Methods Core.
Temas:
Marketing > Mathematical models.
Marketing > Statistical methods.
Marketing > Modèles mathématiques.
Marketing > Méthodes statistiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Mathematical models
Marketing > Statistical methods
Computer network resources.
Acceso en línea:Texto completo
Descripción
Sumario:Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Descripción Física:1 online resource (xviii, 235 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 223-230) and index.
ISBN:9781849202480
1849202486
9781446220566
1446220567
9781282020610
1282020617

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