Building a buzz : libraries & word-of-mouth marketing /

Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barber, Peggy
Otros Autores: Wallace, Linda K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2010.
Temas:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Bibliothèques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Marketing
Libraries > Public relations
United States
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Word of mouth vs. word-of-mouth marketing
  • The power of word-of-mouth marketing
  • How to build a buzz
  • When and where to buzz
  • WOMM at work : reports from the front lines
  • Power pack.

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