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Building a buzz : libraries & word-of-mouth marketing /
Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Barber, Peggy. | |
| 245 | 1 | 0 | |a Building a buzz : |b libraries & word-of-mouth marketing / |c Peggy Barber and Linda Wallace. |
| 246 | 3 | |a Building a buzz : libraries and word-of-mouth marketing | |
| 260 | |a Chicago : |b American Library Association, |c 2010. | ||
| 300 | |a 1 online resource (xii, 95 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. | |
| 520 | |a Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 650 | 0 | |a Libraries |z United States |x Marketing |v Case studies. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Wallace, Linda K. | |
| 776 | 0 | 8 | |i Print version: |a Barber, Peggy. |t Building a buzz. |d Chicago : American Library Association, 2010 |z 9780838910115 |w (DLC) 2009025146 |w (OCoLC)421532522 |
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