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The library PR handbook : high-impact communications /
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 100323s2009 ilu obf 001 0 eng d | ||
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| 020 | |a 0838997260 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The library PR handbook : |b high-impact communications / |c edited by Mark R. Gould. |
| 260 | |a Chicago : |b American Library Association, |c 2009. | ||
| 300 | |a 1 online resource (vii, 113 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / |r Maria Elena Campisteguy [and others] -- |t Building public will for libraries / |r Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- |t Can all this 2.0 stuff help libraries with promotion and communicate our value? / |r Stephen Abram -- |t Op-eds, letters to the editor, and state of the library reports can inform public debate / |r Chris Kertesz -- |t Cooking up culture / |r Michael Steinmacher -- |t Harness a celebrity brand and create effective print public service announcements / |r Mark R. Gould -- |t Savvy outreach tactics, special events will focus the media's attention on your message / |r Jené O'Keefe Trigg -- |t Thousands of libraries strengthen their communications through a national public awareness initiative / |r Megan Humphrey -- |t Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / |r Steve Zalusky -- |t Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / |r Dale Lipschultz -- |t A values-based approach to successful library advocacy / |r Laura K. Lee Dellinger -- |t Building a community : empower people as messengers / |r Eric Friedenwald-Fishman and Chip Conley -- |t Friends groups can help libraries promote their services / |r Sally Gardner Reed. |
| 588 | 0 | |a Print version record. | |
| 520 | |a The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Public relations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Libraries and community |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Relations bibliothèque-collectivité |v Guides, manuels, etc. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries and community |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Gould, Mark R. | |
| 776 | 0 | 8 | |i Print version: |t Library PR handbook. |d Chicago : American Library Association, 2009 |z 9780838910023 |w (DLC) 2009016973 |w (OCoLC)320524683 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308779 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 3163122 | ||
| 994 | |a 92 |b IZTAP | ||