9 brand shaastras : nine successful brand strategies to build winning brands /

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engagin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapoor, Jagdeep, 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Response Books, ©2009.
Edición:2nd ed.
Temas:
Brand name products > Management.
Branding (Marketing)
Customer relations.
Produits de marque > Gestion.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1
  • The Need Shaastra: Brand Category Growth Strategy; 2
  • The Seed Shaastra: Brand Idea Growth Strategy; 3
  • The Heed Shaastra: Brand Awareness Growth Strategy; 4
  • The Deed Shaastra: Brand Trials Growth Strategy; 5
  • The Feed Shaastra: Brand Repeats Growth Strategy; 6
  • The Speed Shaastra: Brand Sales Growth Strategy; 7
  • The Creed Shaastra: Brand Trust Growth Strategy; 8
  • The Breed Shaastra: Brand Market Share Growth Strategy; 9
  • The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author

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