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9 brand shaastras : nine successful brand strategies to build winning brands /
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engagin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
©2009.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kapoor, Jagdeep, |d 1960- | |
| 245 | 1 | 0 | |a 9 brand shaastras : |b nine successful brand strategies to build winning brands / |c Jagdeep Kapoor. |
| 246 | 3 | |a Nine brand shaastras | |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b Response Books, |c ©2009. | ||
| 300 | |a 1 online resource (91 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 -- The Need Shaastra: Brand Category Growth Strategy; 2 -- The Seed Shaastra: Brand Idea Growth Strategy; 3 -- The Heed Shaastra: Brand Awareness Growth Strategy; 4 -- The Deed Shaastra: Brand Trials Growth Strategy; 5 -- The Feed Shaastra: Brand Repeats Growth Strategy; 6 -- The Speed Shaastra: Brand Sales Growth Strategy; 7 -- The Creed Shaastra: Brand Trust Growth Strategy; 8 -- The Breed Shaastra: Brand Market Share Growth Strategy; 9 -- The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 776 | 0 | 8 | |i Print version: |a Kapoor, Jagdeep, 1960- |t 9 brand shaastras. |b 2nd ed. |d New Delhi ; Thousand Oaks, Calif. : Response Books, ©2009 |z 9788132102298 |w (DLC) 2009028028 |w (OCoLC)424333835 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305690 |z Texto completo |
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