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Strategic research and political communications for NGOs : initiating policy change /
This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit secto...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
SAGE,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Strategic research and political communications for NGOs : |b initiating policy change / |c Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India. |
| 260 | |a Los Angeles : |b SAGE, |c 2009. | ||
| 300 | |a 1 online resource (xvii, 178 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Non-governmental organizations. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Social advocacy. | |
| 651 | 0 | |a Bruchsal (Germany) | |
| 650 | 2 | |a Organizations | |
| 650 | 6 | |a Organisations non gouvernementales. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Défense des droits économiques et sociaux. | |
| 650 | 7 | |a LAW |x International. |2 bisacsh | |
| 650 | 7 | |a Non-governmental organizations |2 fast | |
| 650 | 7 | |a Social advocacy |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 651 | 7 | |a Germany |z Bruchsal |2 fast | |
| 710 | 2 | |a Accenture-Stiftung (Germany) | |
| 710 | 2 | |a International University in Germany. |b School of Communication Management. | |
| 710 | 2 | |a Banyan (Organization) | |
| 776 | 0 | 8 | |i Print version: |t Strategic research and political communications for NGOs. |d Los Angeles : SAGE, 2009 |z 9788132101208 |w (DLC) 2009027296 |w (OCoLC)426804748 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305692 |z Texto completo |
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