Strategic research and political communications for NGOs : initiating policy change /

This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit secto...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: Accenture-Stiftung (Germany), International University in Germany. School of Communication Management, Banyan (Organization)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE, 2009.
Temas:
Non-governmental organizations.
Strategic planning.
Social advocacy.
Organizations
Organisations non gouvernementales.
Planification stratégique.
Défense des droits économiques et sociaux.
LAW > International.
Non-governmental organizations
Social advocacy
Strategic planning
Bruchsal (Germany)
Germany > Bruchsal
Acceso en línea:Texto completo
Descripción
Sumario:This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.
Descripción Física:1 online resource (xvii, 178 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9788132104278
8132104277
8132101200
9788132101208

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