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Policing : reinvention strategies in a marketing framework /
A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
SAGE Publications,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; List Tables; List Boxes; List Charts; Acknowledgements; Introduction; Situational Analysis; Police Functions and Developing Trends; Reinvention Strategies in Marketing Framework; Empowerment; Culture; Values; Measuring; Training; Aiming; Customer Offering; Community Policing; Cost; Resources; Effectiveness; Response; Politics; Promotion; Megadigm Shift for the Indian Police; References; About the Author