Corporate communications : a 21st century primer /

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fernandez, Joseph, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.
Temas:
Business communication.
Advertising.
Public relations.
Public Relations
Communication dans l'entreprise.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Business Communication > General.
Advertising
Business communication
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The 21st century corporate: in the beginning
  • Corporate communications: a brand new world
  • The domains of influence: audiences, communities and publics
  • Advertising: beyond the brand
  • Public relations: into the strategy realm
  • The traditional media: between the lines
  • The new media: across the digital divide
  • Businesses and non-profit organizations: communication is commitment
  • Companies and corporations: communicating the corporate
  • The corporate communicator: from signposts to milestones.

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