Cargando…
Corporate communications : a 21st century primer /
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn554566673 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100315s2004 ii a ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d EBLCP |d IDEBK |d OCLCQ |d MHW |d OCLCQ |d OCLCF |d DEBSZ |d NLGGC |d OCLCQ |d E7B |d NLE |d OCLCQ |d AGLDB |d MERUC |d VNS |d OCLCQ |d VTS |d OCLCQ |d STF |d M8D |d UKAHL |d OCLCQ |d INARC |d AJS |d OCLCO |d OCLCQ |d OCLCO | ||
| 016 | 7 | |a 012963317 |2 Uk | |
| 019 | |a 503447476 |a 647830879 | ||
| 020 | |a 9788132103783 |q (electronic bk.) | ||
| 020 | |a 8132103785 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000051358382 | |
| 029 | 1 | |a DEBBG |b BV043090401 | |
| 029 | 1 | |a DEBSZ |b 396324134 | |
| 029 | 1 | |a DEBSZ |b 421912782 | |
| 029 | 1 | |a AU@ |b 000054171170 | |
| 035 | |a (OCoLC)554566673 |z (OCoLC)503447476 |z (OCoLC)647830879 | ||
| 050 | 4 | |a HF5718 |b .F47 2004eb | |
| 072 | 7 | |a BUS |x 007000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.45 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fernandez, Joseph, |d 1968- | |
| 245 | 1 | 0 | |a Corporate communications : |b a 21st century primer / |c Joseph Fernandez. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b Response Books, |c 2004. | ||
| 300 | |a 1 online resource (282 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones. | |
| 520 | |a This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Fernandez, Joseph, 1968- |t Corporate communications. |d New Delhi ; Thousand Oaks, Calif. : Response Books, 2004 |z 9780761997467 |w (DLC) 2004019688 |w (OCoLC)56356192 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305648 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n corporatecommuni0000fern | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34824975 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21036990 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL475942 | ||
| 938 | |a ebrary |b EBRY |n ebr10354938 | ||
| 938 | |a EBSCOhost |b EBSC |n 305648 | ||
| 938 | |a YBP Library Services |b YANK |n 3152116 | ||
| 994 | |a 92 |b IZTAP | ||