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Advertising basics! : a resource guide for beginners /
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- How it all began
- Conventional advertising and ad agencies
- The new ad agency-- the stress is on client servicing
- On to copy, folks!
- The craft of advertising copywriting
- Writing for radio, television, and film
- Advertising in the ICT age : the future.