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Advertising basics! : a resource guide for beginners /

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vilanilam, John V.
Otros Autores: Varghese, A. K. (Ajit Kuriakose)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.
Temas:
Acceso en línea:Texto completo

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