Cargando…
Advertising basics! : a resource guide for beginners /
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn554530602 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100315s2004 ii ob 001 0 eng d | ||
| 010 | |z 2003018358 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d EBLCP |d YDXCP |d IDEBK |d E7B |d OCLCQ |d MHW |d OCLCQ |d OCLCF |d DEBSZ |d NLGGC |d OCLCQ |d UKTCC |d OCLCQ |d AGLDB |d MERUC |d VNS |d OCLCQ |d VTS |d OCLCQ |d STF |d M8D |d UKAHL |d OCLCQ |d VLY |d AJS |d OCLCO |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 016 | 7 | |a 0000001080 |2 Uk | |
| 019 | |a 647830718 |a 747197196 |a 1162418738 |a 1241874444 |a 1300517037 | ||
| 020 | |a 9788132103905 |q (electronic bk.) | ||
| 020 | |a 8132103904 |q (electronic bk.) | ||
| 020 | |z 0761998101 |q (pbk.) | ||
| 020 | |a 9352800796 | ||
| 020 | |a 9789352800797 | ||
| 020 | |a 1282425323 | ||
| 020 | |a 9781282425323 | ||
| 020 | |a 9786612425325 | ||
| 020 | |a 6612425326 | ||
| 029 | 1 | |a AU@ |b 000051428900 | |
| 029 | 1 | |a DEBBG |b BV043104140 | |
| 029 | 1 | |a DEBSZ |b 396323995 | |
| 029 | 1 | |a DEBSZ |b 421912669 | |
| 029 | 1 | |a NZ1 |b 13483039 | |
| 029 | 1 | |a NZ1 |b 13813677 | |
| 035 | |a (OCoLC)554530602 |z (OCoLC)647830718 |z (OCoLC)747197196 |z (OCoLC)1162418738 |z (OCoLC)1241874444 |z (OCoLC)1300517037 | ||
| 050 | 4 | |a HF5823 |b .V49 2004eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Vilanilam, John V. | |
| 245 | 1 | 0 | |a Advertising basics! : |b a resource guide for beginners / |c J.V. Vilanilam, A.K. Varghese. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b Response Books, |c 2004. | ||
| 300 | |a 1 online resource (xi, 200 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references ([159]-160) and index. | ||
| 505 | 0 | |a How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future. | |
| 520 | |a Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising agencies. | |
| 650 | 2 | |a Advertising | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Agences de publicité. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising agencies |2 fast | |
| 700 | 1 | |a Varghese, A. K. |q (Ajit Kuriakose) | |
| 776 | 0 | 8 | |i Print version: |a Vilanilam, John V. |t Advertising basics! |d New Delhi ; Thousand Oaks, Calif. : Response Books, 2004 |z 9780761998105 |w (DLC) 2003018358 |w (OCoLC)52876680 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305660 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n advertisingbasic0000vila | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34825003 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21037002 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL475924 | ||
| 938 | |a ebrary |b EBRY |n ebr10354845 | ||
| 938 | |a EBSCOhost |b EBSC |n 305660 | ||
| 938 | |a YBP Library Services |b YANK |n 3152128 | ||
| 994 | |a 92 |b IZTAP | ||