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|a UAMI
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1 |
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|a Bruner, Gordon C.,
|d 1954-
|e author.
|
| 245 |
1 |
0 |
|a Marketing scales handbook :
|b a compilation of multi-item measures for consumer behavior & advertising research.
|n Volume 5 /
|c Gordon C. Bruner II.
|
| 246 |
3 |
0 |
|a Compilation of multi-item measures for consumer behavior & advertising research
|
| 246 |
3 |
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|a Compilation of multi-item measures for consumer behavior and advertising research
|
| 250 |
|
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|a (Library version).
|
| 264 |
|
1 |
|a Fort Worth, Texas :
|b GCBII Productions, LLC,
|c [2009]
|
| 264 |
|
4 |
|c ©2009
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| 300 |
|
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|a 1 online resource (xxii, 1,023 pages)
|
| 336 |
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|a text
|b txt
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| 337 |
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|a Includes bibliographical references and indexes.
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|a PDF (viewed May 20, 2014).
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Marketing research
|x Statistical methods
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|a Scaling (Social sciences)
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| 650 |
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|i Print version:
|a Bruner, Gordon C., 1954-
|t Marketing scales handbook. v. 5 : A compilation of multi-item measures for consumer behavior & advertising research.
|b Library ed.
|d Chicago, Ill., USA : American Marketing Association, 2009
|w (DLC) 92018858
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