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Sales and distribution management : an Indian perspective /
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 035 | |a (OCoLC)476231029 |z (OCoLC)646791391 |z (OCoLC)760054559 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Venugopal, Pingali, |d 1958- | |
| 245 | 1 | 0 | |a Sales and distribution management : |b an Indian perspective / |c Pingali Venugopal. |
| 260 | |a New Delhi, India : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2008. | ||
| 300 | |a 1 online resource (330 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 311-315) and indexes. | ||
| 520 | |a Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgements; Introduction; Marketing: Consumer Decision Process; Economic Development and Selling Environment; Shopping Environment in India; Retail Profiling; Retail Management Practices; Selling Strategy-Interface between Advertising, Sales Force and Channel; Channel Design; Internet as an Alternate Channel; Selling Style and Service Orientation; Channel Member Selection and Appointment; Channel Commitment; Appraisal of Channel Members; Channel Conflict; Channel Management System; Channel Evaluation; Sales Force Recruitment; Territory Design | |
| 505 | 8 | |a Sales Force MotivationSales Force Targets and Appraisal; Appendix: Rural Distribution Emerging Formats; References; Author Index; Subject Index; Company and Brand Index; About the Author | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sales management |z India |x Management. | |
| 650 | 0 | |a Physical distribution of goods |z India |x Management. | |
| 650 | 0 | |a Marketing channels |z India |x Management. | |
| 650 | 6 | |a Ventes |x Gestion |z Inde. | |
| 650 | 6 | |a Distribution (Économie politique) |z Inde |x Gestion. | |
| 650 | 6 | |a Circuits de distribution |z Inde |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Marketing channels |x Management. |2 fast |0 (OCoLC)fst01010269 | |
| 650 | 7 | |a Physical distribution of goods |x Management. |2 fast |0 (OCoLC)fst01062390 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 776 | 0 | 8 | |i Print version: |a Venugopal, Pingali. |t Sales and distribution management. |d New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 |z 9788178298481 |w (DLC) 2008031586 |w (OCoLC)236082508 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278299 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 278299 | ||
| 938 | |a YBP Library Services |b YANK |n 3016711 | ||
| 994 | |a 92 |b IZTAP | ||