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Globalization on the ground : media and the transformation of culture, class, and gender in India /
Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization o...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles, Calif. :
Sage,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. |
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| Descripción Física: | 1 online resource (243 pages) |
| Bibliografía: | Includes bibliographical references (pages 219-231) and index. |
| ISBN: | 9788132100386 8132100387 1281963739 9781281963734 |