The development of marketing management : the case of the USA, c. 1910-1940 /

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This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Usui, Kazuo, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Colección:History of retailing and consumption.
Temas:
1900-1999
Marketing > Management > Case studies.
Marketing > United States > History > 20th century.
Marketing > United States > Management > History > 20th century.
Marketing > Gestion > Études de cas.
Marketing > États-Unis > Histoire > 20e siècle.
Marketing > États-Unis > Gestion > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Marketing > Management
United States
Case studies
History
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An archetype of marketing management : Butler's ideas and their background
  • Scientific management and sales management : the McDonaldization of sales activities
  • Scientific management and marketing management : 'science in business' for marketing
  • 'Merchandising' as a missing concept in the history of marketing management thought
  • The redesign movement and development of product policy : a meeting of marketers and industrial designers
  • Development of the idea of channel selection and distribution structure between the two World Wars
  • Concluding remarks.

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