Cargando…
The development of marketing management : the case of the USA, c. 1910-1940 /
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Ashgate,
©2008.
|
| Colección: | History of retailing and consumption.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn471131352 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 070831s2008 enka ob 001 0 eng d | ||
| 040 | |a QE2 |b eng |e pn |c QE2 |d OCLCQ |d N$T |d YDXCP |d EBLCP |d IDEBK |d E7B |d OCLCQ |d MHW |d OCLCQ |d OCLCO |d OCLCQ |d DEBSZ |d OCLCF |d DKDLA |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCL |d AZK |d OCLCQ |d AGLDB |d MERUC |d LOA |d PIFAG |d FVL |d ZCU |d OCLCQ |d STF |d K6U |d U3W |d BRL |d VNS |d VTS |d NRAMU |d ICG |d OCLCQ |d VT2 |d OCLCQ |d WYU |d DKC |d OCLCQ |d M8D |d UHL |d OCLCQ |d UKCRE |d BOL |d AU@ |d UKAHL |d AJS |d OCLCO |d YDX |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBA848327 |2 bnb | ||
| 016 | 7 | |a 014567188 |2 Uk | |
| 019 | |a 318951462 |a 323308612 |a 646762150 |a 756718138 |a 767085568 |a 770831543 |a 961532207 |a 962630024 |a 989910080 |a 992016486 |a 1007571707 |a 1037499769 |a 1037923405 |a 1045474677 |a 1055318920 |a 1066431327 |a 1081208351 |a 1097137156 |a 1113302273 |a 1114461985 |a 1153516780 | ||
| 020 | |a 9780754682301 |q (electronic bk.) | ||
| 020 | |a 0754682307 |q (electronic bk.) | ||
| 020 | |z 0754606066 |q (alk. paper) | ||
| 020 | |z 9780754606062 |q (alk. paper) | ||
| 029 | 1 | |a AU@ |b 000051543450 | |
| 029 | 1 | |a AU@ |b 000062371872 | |
| 029 | 1 | |a DEBBG |b BV043084328 | |
| 029 | 1 | |a DEBBG |b BV044136913 | |
| 029 | 1 | |a DEBSZ |b 39627109X | |
| 029 | 1 | |a DEBSZ |b 422004081 | |
| 029 | 1 | |a DEBSZ |b 456450548 | |
| 029 | 1 | |a DEBSZ |b 472450867 | |
| 029 | 1 | |a NZ1 |b 14240814 | |
| 035 | |a (OCoLC)471131352 |z (OCoLC)318951462 |z (OCoLC)323308612 |z (OCoLC)646762150 |z (OCoLC)756718138 |z (OCoLC)767085568 |z (OCoLC)770831543 |z (OCoLC)961532207 |z (OCoLC)962630024 |z (OCoLC)989910080 |z (OCoLC)992016486 |z (OCoLC)1007571707 |z (OCoLC)1037499769 |z (OCoLC)1037923405 |z (OCoLC)1045474677 |z (OCoLC)1055318920 |z (OCoLC)1066431327 |z (OCoLC)1081208351 |z (OCoLC)1097137156 |z (OCoLC)1113302273 |z (OCoLC)1114461985 |z (OCoLC)1153516780 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5415.1 |b .U88 2008eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8001 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Usui, Kazuo, |d 1953- | |
| 245 | 1 | 4 | |a The development of marketing management : |b the case of the USA, c. 1910-1940 / |c Kazuo Usui. |
| 260 | |a Aldershot, England ; |a Burlington, VT : |b Ashgate, |c ©2008. | ||
| 300 | |a 1 online resource (xii, 166 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 490 | 1 | |a The history of retailing and consumption | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks. | |
| 520 | |a This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 650 | 0 | |a Marketing |z United States |x History |y 20th century. | |
| 650 | 0 | |a Marketing |z United States |x Management |x History |y 20th century. | |
| 650 | 6 | |a Marketing |x Gestion |v Études de cas. | |
| 650 | 6 | |a Marketing |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Marketing |z États-Unis |x Gestion |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 655 | 7 | |a Case studies. |2 lcgft | |
| 655 | 7 | |a Études de cas. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Usui, Kazuo, 1953- |t Development of marketing management. |d Aldershot, England ; Burlington, VT : Ashgate, ©2008 |z 9780754606062 |z 0754606066 |w (DLC) 2007035686 |w (OCoLC)168718853 |
| 830 | 0 | |a History of retailing and consumption. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270530 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23051212 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL438967 | ||
| 938 | |a ebrary |b EBRY |n ebr10250446 | ||
| 938 | |a EBSCOhost |b EBSC |n 270530 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis39629647 | ||
| 938 | |a YBP Library Services |b YANK |n 302804657 | ||
| 938 | |a YBP Library Services |b YANK |n 2901490 | ||
| 994 | |a 92 |b IZTAP | ||