Management science applications in tourism and hospitality /

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"This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and prof...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gu, Zheng, 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton, NY : Haworth Hospitality Press, Ã2004.
Temas:
Tourism > Management.
Hospitality industry > Management.
Tourisme > Gestion.
Accueil (Tourisme) > Gestion.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Hospitality industry > Management
Tourism > Management
Toerisme.
Onderzoeksmethoden.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A multi-criteria approach to destination benchmarking : a case study of state tourism advertising programs in the United States / Karl W. Wober and Daniel R. Fesenmaier
  • An exploratory investigation of multiunit restaurant productivity assessment using data envelopment analysis / Dennis Reynolds
  • Hotel labor productivity assessment : a data envelopment analysis / Bo A. Hu and Liping A. Cai
  • Using data envelopment analysis for measuring and benchmarking productivity in the hotel sector / Marianna Sigala
  • Modeling tourism demand : a decision rules based approach / Rob Law, Carey Goh and Ray Pine
  • Initially testing an improved extrapolative hotel room occupancy rate forecasting technique / Rob Law.

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