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Management science applications in tourism and hospitality /

"This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and prof...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gu, Zheng, 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton, NY : Haworth Hospitality Press, Ã2004.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Management science applications in tourism and hospitality /  |c Zheng Gu, editor. 
260 |a Binghamton, NY :  |b Haworth Hospitality Press,  |c Ã2004. 
300 |a 1 online resource (xi, 116 pages) :  |b illustrations (some color) 
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500 |a "Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." 
504 |a Includes bibliographical references and index. 
505 0 0 |t A multi-criteria approach to destination benchmarking : a case study of state tourism advertising programs in the United States /  |r Karl W. Wober and Daniel R. Fesenmaier --  |t An exploratory investigation of multiunit restaurant productivity assessment using data envelopment analysis /  |r Dennis Reynolds --  |t Hotel labor productivity assessment : a data envelopment analysis /  |r Bo A. Hu and Liping A. Cai --  |t Using data envelopment analysis for measuring and benchmarking productivity in the hotel sector /  |r Marianna Sigala --  |t Modeling tourism demand : a decision rules based approach /  |r Rob Law, Carey Goh and Ray Pine --  |t Initially testing an improved extrapolative hotel room occupancy rate forecasting technique /  |r Rob Law. 
520 1 |a "This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide."--Jacket. 
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650 7 |a TRAVEL  |x Museums, Tours, Points of Interest.  |2 bisacsh 
650 7 |a TRAVEL  |x Parks & Campgrounds.  |2 bisacsh 
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650 7 |a Tourism  |x Management  |2 fast 
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