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Relationship marketing : theory and practice /
T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert G...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Chapman,
©1996.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on. |
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| Descripción Física: | 1 online resource (xii, 202 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781849206761 1849206767 9781446252062 144625206X 1282267957 9781282267954 9786612267956 661226795X |