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Branding New York : how a city in crisis was sold to the world /
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2009.
|
| Colección: | Cultural spaces series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Greenberg, Miriam. | |
| 245 | 1 | 0 | |a Branding New York : |b how a city in crisis was sold to the world / |c by Miriam Greenberg. |
| 260 | |a New York : |b Routledge, |c 2009. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Cultural spaces series | |
| 500 | |a Title from PDF title page (viewed October 2, 2009). | ||
| 504 | |a Includes bibliographical references (pages 307-316) and index. | ||
| 505 | 0 | |a Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city. | |
| 520 | |a Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corrective advertising |z New York (State) |z New York. | |
| 650 | 0 | |a Advocacy advertising |z New York (State) |z New York. | |
| 650 | 0 | |a Mass media and business |z New York (State) |z New York. | |
| 650 | 0 | |a Public relations |z New York (State) |z New York. | |
| 651 | 0 | |a New York (N.Y.) |x Press coverage. | |
| 650 | 6 | |a Contre-publicité |z New York (État) |z New York. | |
| 650 | 6 | |a Publicité-plaidoyer |z New York (État) |z New York. | |
| 650 | 6 | |a Médias et affaires |z New York (État) |z New York. | |
| 650 | 6 | |a Relations publiques |z New York (État) |z New York. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Corrective advertising |2 fast | |
| 650 | 7 | |a Mass media and business |2 fast | |
| 650 | 7 | |a Press coverage |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 651 | 7 | |a New York (State) |z New York |2 fast | |
| 650 | 1 | 7 | |a Citymarketing. |2 gtt |
| 650 | 1 | 7 | |a Beeldvorming. |2 gtt |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 651 | 7 | |a New York (stad) |2 gtt | |
| 776 | 0 | 8 | |i Print version: |a Greenberg, Miriam. |t Branding New York. |d New York : Routledge, 2008 |w (DLC) 2007031856 |
| 830 | 0 | |a Cultural spaces series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289710 |z Texto completo |
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