Marketing the e-Business.

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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harris, Lisa
Otros Autores: Dennis, Charles
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2002.
Colección:Routledge e-business series.
Temas:
Internet marketing.
Electronic commerce.
Marketing sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Marketing.
E-business.
Acceso en línea:Texto completo
Descripción
Sumario:How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
Descripción Física:1 online resource (368 pages).
Bibliografía:Includes bibliographical references (pages 336-344) and index.
ISBN:9780203166963
0203166965
9786610046454
661004645X
9781134520282
113452028X
9781134520237
1134520239
9781134520275
1134520271
0429229070
9780429229077
1280046457
9781280046452

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