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Advertising and promotion in "new" Asia /
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2009]
|
| Colección: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen
- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others]
- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others]
- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha
- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth
- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others].