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Advertising and promotion in "new" Asia /
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2009]
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| Colección: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market. |
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| Notas: | Title from PDF title page (viewed September 9, 2009). |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781848556775 1848556772 |
| ISSN: | 1355-5855 ; |