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The tao of loyalty : winning with employees /

In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. Thi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rao, Ajit, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks : Response Books, 2006.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The 5th P of marketing
  • Emotional loyalty
  • Loyalty segmentation
  • Eleven factors that matter
  • The managerial grid: task and people
  • The task factors
  • The people factors
  • Communication
  • The three levers
  • The role of leadership
  • The role of HR
  • The role of the boss.