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Brand Bollywood : a new global entertainment order /
Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks, Calif. :
Sage Publications,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- First Day First Show: Perishable Commodity
- Delivery Platforms
- Integrated Solutions
- One Size Fits All: Vanishing Formulas
- Market Research
- Missing Links
- Distribution Is God: Growth Drivers
- Distributors' Dilemma
- Video Boom
- Riding the Air Waves: Tuning In
- Niche Channels
- Digital Migration
- Battle of the Screens: Personal Computers
- Animation and Gaming
- Mobile Telephony
- Let the Music Play On: Signposts
- Partnering Progress
- Music Theft
- Crime and Punishment: Government Intervention
- Borderless Crime
- Content Regulation
- Rise of Consuming Classes: Consumption Patterns
- Technology Effects
- Big Picture
- Reviving Lost Mojo: Shifting Paradigms
- Regulatory Intervention
- Last Mile Environment
- Back to the Future: Portfolio Management
- Global Powerhouse
- Road Map Ahead.